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The Process of Visual Story Telling


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06.05.2021 - 16.05.2021 (17:00 - 18:00)

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Product description: Overview Join José Sarmento Matos for an inciteful 3-day... more
Product information The Process of Visual Story Telling

Product description:


Join José Sarmento Matos for an inciteful 3-day participatory workshop exploring the process of visual storytelling in documentary and street photography.

Participants will expect to learn:

The skills required for editing a visual narrative.
Understanding the main elements of visual storytelling such as establishing a shot, creating a portrait, photographing people at work.
Sequencing Photographs for a specific project.
Understanding how a story can be improved by identifying missing elements.
Next steps: Understanding an approach to pitching your project to a publisher and applying for funding.
The fundamentals of researching for a project.

Requirements of the participants:

Applicants will present a series of up to 10 images of an ongoing or finished project with a short description of what you hope to learn from the workshop.

A Zoom link will be provided prior to the start of your webinar.

Participant level: Intermediate

Date: 6th, 13th & 16th May 2021
Time: 17:00 GMT (2.5-3 Hours per session)

Month: May 2021
Akademie Category: Intermediate Workshops
Tutor: José Sarmento Matos

Be sure to read our T&Cs before booking.

Schedule: May 6th: 5pm (3 hours) José Sarmento Matos will give a short lecture...more


May 6th: 5pm (3 hours)

José Sarmento Matos will give a short lecture about his work discussing how he negotiates personal projects compared to assignments and how he builds a story.

Working on the main elements of a visual story such as establishing a shot, making a portrait or building a visual narrative. This will be conducted through a discussion of noteworthy photographers work with visual examples. (20 min)

Review and critique of portfolios for each participant. Tips for improving your project.

The process of working on research and gaining access.

Setting out a brief for each participant to photograph a new story during the coming week, or advice for continuing an ongoing project.

Thursday 13th May: 5pm (2.5 hours)

Critique of each participants new work as a group. 

How to improve and identify missing elements. How to edit and build a consistent visual story.

Participants will then have two days to finalise missing elements and areas of improvement.

Sunday 16th May: 4 pm (2.5 hours)

Final critique and editing of participants work. 

Final lecture on next steps for your finished project including advice for pitching a story or gaining funding applications for a finished project.


José Sarmento Matos is a Lisbon / London based documentary photographer. He focuses his work... more

José Sarmento Matos is a Lisbon / London based documentary photographer.

He focuses his work on independent photography work on long/medium-term projects and he is interested in covering topics related to social inequality and identity, analysing relevant contemporary world issues by focusing on people’s personal stories. As a freelancer photographer apart of contributing to The New York Times since 2017 JSM´s major clients includes Bloomberg, Le Monde, HUCK, HISTORY and A+E Network. And he also got his personal work featured in The New Yorker, LFI blog, Newsweek, Washington Post, NYT Lens Blog, WIRED, among others.

In 2014 José completed a MA in Documentary Photography and Photojournalism at London College of Communication. Where he taught doc photography for 4 years (2016-2019). Since 2016 JSM is a Leica Akademie Ambassador and he has been running workshops since then, especially in the UK. Also in London, he started in 2013 his Documenting East London photography series, which was featured in The NYT. After his degree, in 2015, José was selected by Magnum Photos as one of the best 30 photographers under the age of 30 in the world, with the project ‘Turning The Page’. In 2016, JSM worked on “How can I help You?” which is a story about the life of the faceless workers of Call Centres in India and in the Philippines. It was published in NYT, Wired, Newsweek, and in Süddeutsche Zeitung.

In 2017 José started researching and documenting the Portuguese diaspora in Venezuela, and the reversed emigration phenomenon currently happening to Portugal: ´Where do I belong? abandoning the Venezuelan Dream´ is a story about a migrant family and their loss of belonging and identity after leaving Venezuela in a deep humanitarian crisis. In 2020 JSM got a National Geographic Society fund to work on a project in Portugal related to COVID-19 and social inequality. Also in 2020, he got the main prize of Prémio Estação Imagem.

T&Cs Akademie

Leica workshops are intended for adults 18 years or older. Individuals under 18 years of age wishing to attend must be accompanied by a guardian. The guardian must make the booking on behalf of the attendee, and must notify the Leica Akademie when making the booking.

Leica reserves the right to change any prices, services or other particulars contained in its website or printed materials at any time before entering into a booking. If there is any change, the Leica Akademie will notify the attendee before entering into such a booking.

If the workshop includes lunch, attendees are asked to e-mail the Leica Akademie ( regarding any special dietary requirements when making the booking.

Please refer to all information provided regarding individual workshop details and requirements. Confirmation of your booking will constitute your agreement to the terms and conditions outlined.

Payment and cancellation procedures

Where charges apply, Leica workshops must be paid for in advance by bank transfer or credit/debit card. Refunds for cancellation on the part of the attendee will be given as follows:

Notice received by us

% of price refunded to you.

Twelve or more weeks before workshop date


Six or more weeks but less than twelve weeks before workshop date


One or more weeks but less than six weeks before workshop date


Less than seven days before workshop date




Please note, however, we may make deductions from the price, as described below.

If payment for the workshop is not received in advance, we regret that the participant will not be able to attend.

The Leica Akademie reserves the right to cancel or alter any workshop. All workshop dates and times are subject to change, but Leica will endeavour to ensure workshops are held on the committed dates/times, unless there are exceptional circumstances, such as the tutor being unable to attend due to illness, or other unforeseen circumstances. Leica will inform the participants with as much notice as possible on these occasions.

Should a cancellation become necessary by the Leica Akademie, the attendee will have the choice of attending an alternative workshop (and where this is of a lower price, Leica will refund the difference), or withdrawing from the workshop and, where applicable, accepting a refund of all monies paid for that specific workshop to Leica Camera Ltd.

In the event that the specific tutor is unable to attend due to illness or other circumstances beyond Leica’s control, then the workshop will be cancelled, if no suitable replacement tutor can be arranged.

For complimentary workshops, the workshop will be rearranged to another date and the attendee offered a place on that alternative date.

No cancellation penalties (including travel expenses to and from the workshop, or accommodation costs) will be paid out in the event of workshop cancellations by Leica Akademie. Please check your hotel and travel cancellation policy as this may be affected in the event of a cancellation or alteration to a workshop.


Attendees are responsible for the security and safety of all items brought to a Leica Akademie workshop, and are also responsible for both their own insurance and the insurance of their own equipment. At no time should any items brought to the workshop be left unattended. Leica Camera Ltd does not accept liability for any loss, injury or accident that may occur during a workshop.

Use of Leica Akademie equipment

Please act responsibly when using any Leica Akademie equipment. We recommend, for instance, that refreshments are kept at a safe distance from all electrical appliances.


For workshops where Leica equipment is to be taken off the premises, attendees will be asked for two forms of I.D. on arrival and their full name and address, which will be kept for the duration of the workshop only. This information is required for security and insurance purposes, and will not be passed to any third parties. If two forms of I.D. are not provided, we regret that the participant will not be able to attend.

Suitable forms of I.D. are:

- First I.D. – a passport or UK driver’s licence
- Second I.D. – a utility bill or landline telephone bill showing the attendee’s home address

Outdoor workshops

If you are attending one of our workshops that involves an outside activity, please ensure you bring appropriate outdoor clothing and suitable protection for your camera.

Health & Safety and Security

In attending any workshop, you must comply with the provisions of the health and safety policy applying to the Leica Akademie, and with all conditions and regulations made in respect of the Leica Akademie by the relevant fire authority. Copies of these policies are available to view on request.

You must comply with all guidelines and policies issued to you in connection with your use of the Akademie and the equipment therein. If, in our opinion, we consider that at any time up to and during the Akademie workshop you may cause damage to people or property, we reserve the right to terminate the workshop forthwith and you shall not be entitled to any refund of your fees.

Arrival/departure times

The Leica Akademie facilities are to be found in the basement floor of 64-66 Duke Street, Mayfair W1K 6JD. Upon arrival, please enter through the Leica Gallery or Leica store entrance and make your way downstairs. We request that you arrive no earlier than 15 minutes before the start of the workshop, due to store opening hours and prior appointments. Due to other workshops, events and activities scheduled to take place at the Leica Akademie, Leica requests that attendees leave the Akademie training room promptly at the end of each workshop.


Please note that Leica Akademie group workshops usually take place in our training facility, which is located at the bottom of one flight of stairs (basement floor) at 64-66 Duke Street, as well as out on location. If you have any accessibility needs or any other special requirements to attend a workshop, please contact the Leica Akademie to let us know and we will happily discuss any reasonable adjustments with you, for example, we may be able to run the Akademie from Gallery space on the ground floor.

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